Posts Tagged ‘Impact’
Mapping the Financial Impact of Population Movement in the U.S.
Last Updated on Sunday, 18 March 2012 02:24 Written by Celframe Web Team Monday, 28 May 2012 05:35
The interactive map Where Does the Money Go? [stamen.com] by Stamen Design reveals the financial impact of the movements by the U.S. during 2009, on a county-to-county level. More specifically, Stamen used an open dataset containing all changes of residential address as reported to the IRS to figure out where people were moving to (blue lines), and where they originally came from (red lines).
In addition to a short description of insights (like how the migration across the country is oddly parallel to the movement of money), Stamen released an extensive documentation of their iterative design process behind this minimalistic-styled map.
This project is part of a recent challenge from Esquire magazine to 5 designers, architects, and artists, to rethink the concept of the map while depicting what is happening in the country today.
Revealing the Impact of Super Bowl Advertising on Social Media
Last Updated on Sunday, 18 March 2012 02:22 Written by Celframe Web Team Monday, 23 April 2012 03:57
The interactive dashboard at Brandwatch Super Bowl [brandwatch.com] shows the true impact of the highly expensive advertising that is shown during the Super Bowl, in particular on social online media.
Each so-called ‘worm’ represents a unique sponsor (including brands like Pepsi, Mars, Walt Disney or H&M). The accompanying number stands for the number of tweets that were made about that brand or their products over the last 28 days (and, yes, the ‘worm’ who has possession of the ball is winning).
The additional display on the right reveals the complete ranking of all tracked brands, complete with time-based sparklines, the positive versus negative sentiment of the daily tweets, and the most popular keywords that were used.
As a result, one can already attempt to estimate what will be the most anticipated ads for this Sunday, in addition to their expected content.